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A Division of Mattel, Inc. 
5150 Rosecrans Avenue 
Hawthorne, California 90250 


PORTABLE ELECTRONIC PRODUCTS 
CES LINE 


STOCK 

NO. 

DESCRIPTION 

STD 

PACK 

EST. 

WT. 

CUBE PER 
MASTER 
CARTON 

COST 

ACTION SERIES 

5152 Space Battle 

6 

4.5 

.43 

$27.00 

5410 

Armor Battle 

6 

1.5 

.26 

19.00 

5422 

Long Bomb Football 

6 

1.5 

.26 

19.00 

5171 

Formula Racer 

6 

1.5 

.26 

19.00 

5409 

Pocket Dungeons & Dragons 

6 

1.3 

.21 

16.00 

5264 

Competition Football 

6 

2.0 

.44 

14.00 


STRATEGY 

1777 Computer Backgammon 

4 

2.4 

.14 

60.00 

1991 Dungeons & Dragons Computer Labyrinth Game 

6 

2.1 

1.63 

36.00 

1992 Computer Chess 

4 

2.4 

.24 

80.00 

SPORTS 

3201 World Championship Baseball 

4 

2.0 

.44 

49.90 

3202 World Championship Football 

4 

2.0 

.44 

49.90 

HEALTH ENHANCEMENT 

3630 Diet Trac 

4 

3.0 

— 

36.00 


SYNSONICS ELECTRONIC DRUMS 

5281 Synsonic s Drums 

2 

6.0 

.36 

80.00 


PRICES: All orders accepted are subject to billing at prices prevailing at the time of shipments. Prices 
and availability are subject to change without notice. 

TERMS: F.O.B. Factory Freight Collect. Mattel Electronics reserves the right to ship from any 
warehouse where product is available. 


COPYRIGHT, MATTEL, INC. 1981 
CES EDITION - JANUARY 1982 



rwim (ELECTRonics 


A Division of Mattel, Inc. 

5150 Rosecrans Avenue 


Hawthorne, California 90250 



INTELLIVISION 

Intelligent Television 

CUBE PER 


STOCK 

NO 

DESCRIPTION 

STD 

PACK 

EST 

WT 

MASTER 

CARTON 

COST 

HARDWARE 

2609 INTELLIVISION — Intelligent Television 
w/Las Vegas Poker & Blackjack Cartridge 

6 

45.0 

3.90 

$191.10 

SOFTWARE 

1118 Las Veqas Roulette 

6 

3.0 

.18 

$10.01 

1120 

Checkers 

6 

3.0 

.18 

10.01 

1122 

The Electric Company Word Fun 

6 

3.0 

.18 

10.01 

2611 

Las Vegas Poker & Blackjack 

6 

3.0 

.18 

10.01 

2613 

The Electric Company Math Fun 

6 

3.0 

.18 

10.01 

1119 

ABPA Backgammon 

6 

3.0 

.18 

13.20 

5301 

Frog Bog 

6 

3.0 

.18 

13.20 

5303 

Card Fun 

6 

3.0 

.18 

13.20 

5304 

Reversi 

6 

3.0 

.18 

13.20 

1114 

NHL Hockey 

6 

3.0 

.18 

15.93 

1123 

Horse Racing 

6 

3.0 

.18 

15.93 

1683 

NASLSOCCER 

6 

3.0 

.18 

15.93 

1814 

Tennis 

6 

3.0 

.18 

15.93 

1816 

PGA Golf 

6 

3.0 

.18 

15.93 

3760 

Triple Action 

6 

3.0 

.18 

15.93 

5356 

Pin Ball 

6 

3.0 

.18 

15.93 

1113 

Auto Racing 

6 

3.0 

.18 

19.11 

1121 

Armor Battle 

6 

3.0 

.18 

19.11 

1817 

U.S. Ski Team Skiing 

6 

3.0 

.18 

19.11 

1819 

Boxing 

6 

3.0 

.18 

19.11 

2610 

NFL Football 

6 

3.0 

.18 

19.11 

2612 

Space Battle 

6 

3.0 

.18 

19.11 

2614 

Major League Baseball 

6 

3.0 

.18 

19.11 

2615 

NBA Basketball 

6 

3.0 

.18 

19.11 

3333 

PBA Bowling 

6 

3.0 

.18 

19.11 

3408 

New! Sub-Hunt 

6 

3.0 

.18 

19.11 

3605 

Astrosmash 

6 

3.0 

.18 

19.11 

3758 

Snafu 

6 

3.0 

.18 

19.11 

3759 

Space Armada 

6 

3.0 

.18 

19.11 

5391 

New! Tron Deadly Disc 

6 

3.0 

.18 

19.11 

5392 

New! Tron Mazatron 

6 

3.0 

.18 

19.11 

1818 

Sea Battle 

6 

3.0 

.18 

22.75 

3410 

New! Dungeons & Dragons 

6 

3.0 

.18 

22.75 

5136 

New! Space Hawk 

6 

3.0 

.18 

22.75 

5149 

New! Utopia 

6 

3.0 

.18 

22.75 

5161 

New! Star Strike 

6 

3.0 

.18 

22.75 

5305 

New! Night Stalker 

6 

3.0 

.18 

22.75 

5300 

New! Minotaur 

6 

3.0 

.18 

25.48 

5302 

New! Land Battle 

6 

3.0 

.18 

25.48 

3412 

New! Chess 

6 

3.0 

.18 

31.85 


PRICES: All orders accepted are subject to billing at prices prevailing at the time of shipments. Prices 
and availability are subject to change without notice. 


TERMS: FOB. Factory Freight Collect. Mattel Electronics reserves the right to ship from any 
warehouse where product is available. 


COPYRIGHT, MATTEL, INC. 1981 
CES EDITION - JANUARY 1982 



MATTcEL lELECTROrUCS 

A Division of Mattel, Inc. 

5150 Rosecrans Avenue 
Hawthorne, California 90250 

INTELLIVISION 

Intelligent Television — Intellivoice 



STOCK 

NO 

DESCRIPTION 

STD 

PACK 

EST 

WT 

CUBE PER 
MASTER 
CARTON 

COST 

HARDWARE 





3330 

Intellivoice — (Voice Synthesis Module) 

6 

12 

.58 

$50.05 

SOFTWARE 





3416 

Space Spartans 

6 

3.0 

.18 

$25.48 

3883 

Bomb Squad 

6 

3.0 

.18 

25.48 

3884 

B-17 Bomber 

6 

3.0 

.18 

25.48 

5393 

TRON Solar Sailor 

6 

3.0 

.18 

25.48 


PRICES: All orders accepted are subject to billing at prices prevailing at the time of shipments. Prices 
and availability are subject to change without notice. 

TERMS: F.O.B. Factory Freight Collect. Mattel Electronics reserves the right to ship from any 
warehouse where product is available. 

COPYRIGHT, MATTEL, INC. 1981 
CES EDITION - JANUARY 1982 




r- MATTEL £L£CTRaniC5 


rini i ckCL i rui i*i_j 

AGENDA 

January 4, 1982 


7:45- 8:40 

CONTINENTAL BREAKFAST 

MEZZANINE 

8:40- 9:00 

OPENING/OVERVIEW 

BALLROOM A&B 

9:00- 9:10 

OPENING REMARKS 

FRANK O'CONNELL 

9:10- 9:40 

PORTABLE ELECTRONIC PRODUCTS 

MIKE SHEA 

9:40- 9:55 

EDUCATIONAL PRODUCTS 

GERRY FRIED 

9:55- 10:10 

BREAK 

MEZZANINE 

10:10- 11:00 

11:00- 11:15 

INTELLIVISION 

SALES FILM 

BILL GILLIS 

11:15 - 11:30 

REMARKS 

RICHARD W. HOAG 

11:45- 12:30 

12:30- 5:30 

LUNCH 

WORKSHOPS-A, B,C (details below) 

TERRACE ROOM 

12:30- 2:00 

EASTERN REGION/JERRY WEISS 

SOUTHERN REGION/STEVE BERNSTEIN 

BALLROOM A&B (SLS. ADM.) 
("A") 

12:30- 2:00 

MIDWESTERN REGION/DAVE COMBS 

WESTERN REGION/TOM STESKAL 

BALLROOM D (PORTABLES/ 

EDUCATIONAL PRODUCTS) 
("B") 

12:30- 2:00 

NATIONAL ACCOUNTS/STEVE GENUSER 
RETAIL MERCHANDISERS/LESLIE NEFF 

BALLROOM C (VIDEO) 

("C") 

2:10- 3:40 

NATIONAL ACCOUNTS/STEVE GENUSER 
RETAIL MERCHANDISERS/LESLIE NEFF 

BALLROOM A&B (SLS. ADM.) 
("A") 

2:10- 3:40 

EASTERN REGION/JERRY WEISS 

SOUTHERN REGION/STEVE BERNSTEIN 

BALLROOM D (PORTABLES/ 

EDUCATIONAL PRODUCTS) 
("B") 

BALLROOM C (VIDEO) 

rc") 

2:10- 3:40 

MIDWESTERN REGION/DAVE COMBS 

WESTERN REGION/TOM STESKAL 

3:50- 5:20 

MIDWESTERN REGION/DAVE COMBS 

WESTERN REGION/TOM STESKAL 

BALLROOM A&B (SLS. ADM.) 
("A") 

3:50- 5:20 

NATIONAL ACCOUNTS/STEVE GENUSER 
RETAIL MERCHANDISERS/LESLIE NEFF 

BALLROOM D (PORTABLES/ 

EDUCATIONAL PRODUCTS) 
("B") 

BALLROOM C (VIDEO) 

(" C") 

3:50- 5:20 

EASTERN REGION/JERRY WEISS 

SOUTHERN REGION/STEVE BERNSTEIN 

5:30- 5:40 

CLOSE (BALLROOM A&B) 

JOSH DENHAM 

6:00- 7:30 

COCKTAIL/RECEPTION 

TERRACE ROOM 








MATTEL ELiErTRDniCS 


AGENDA 

January 5, 1982 


ATTENDEES: Field Sales Only 

SOUTHERN REGION-BALLROOM B 
STEVE BERNSTEIN 

• Roman Sales 
•Cartwright & Bean 

• Key Marketing 
•Tag Marketing 


WESTERN REGION-PATIO ROOM 
TOM STESKAL 

• Direct Sales Force 

• RDA Sales 

• B & B Electronics 


EASTERN REGION-BALLROOM C 
JERRY WEISS 


MIDWESTERN REGION-BALLROOM D 
DAVE COMBS 


• Sound Merchandise 

• Super People 

•Stan Axelrod Associates 

• Berberian Patterson Associates 

• DiVincent Associates 
•Target Sales 


• Cornelius J. McNulty 

• Bobenhouse Marketing 

• Felsen-Moscoe 

• J. Malcolm Flora 
•William Linz Associates 


8:30- 8:45AM OPENING REMARKS REGIONAL MANAGER 

8:45 - 10:00AM REVIEW IN DETAIL ALL 

POLICIES WITH Q & A'S 
COMMENTARY 


10:00- 10:15AM BREAK 

10:15- 12:10PM REVIEW ALL PRODUCT POSITIONING 

AND ALL PROMOTIONAL PROGRAMS 


12:00- 1:00PM LUNCH 


TERRACE ROOM 


1:00- 3:00PM SEPARATE REGIONAL BUSINESS, 

i.e., GOALS, BOOTH REPORT 
FORM, ETC. 

3:00 - 5:00PM 'THE SALE" - THE SALE BULLETS 

AND PRODUCT BULLETS